Using Social Media Marketing to Promote Beaufort Wine & Food

How did you hear about Beaufort Wine & Food? Are you an avid follower and member? A local who stumbled across one of our print advertisements? Or maybe you were online, looking for a fun and delicious reason to visit Beaufort, North Carolina during our most beautiful time of year. Either way, our digital presence has been stronger than ever, and there is no question as to why.

With the help of BG Digital Group, we were able to substantially increase our digital presence, using engaging content on social media to capture the attention of locals and tourists alike, and increasing social media-search engine optimization to make our most pertinent ticketing and schedule information easy to find.

BG Digital Group Marketing for Beaufort Wine and FoodLeading up to the festival, Facebook followers were increased by 371 fans, and our daily reach increased by over 30%, serving information about our year-round charity-oriented culinary events to an average of 856 people every day. Twitter profile views increased by 168%, and impressions by 128%. For the first time, Instagram was used to offer live coverage of events, beautifully capturing every dish, every cocktail, and our award winning wine lineup to show everyone at home why they should be a part of the 13th annual festival in 2017.

In addition, the BG Digital Group social media marketing team was able to gather valuable analytics to increase engagement all year round. Did you know that the photos that received the best engagement and photo response on social media included the words blackberries, appetizer, and bread? Who knew!

With the power of content marketing, BG Digital Group used frequent blog posts to give our online fan base an inside look into the 2016 Beaufort Wine & Food Weekend, including chef bios, an in depth look at the year’s wine dinners, comprehensive lists and tasting information on Vin de Mer wines, and more. With the power of content creation and social media marketing, we were able to drive traffic to the website for an increase in page views of 119%.

Want to learn more about the power of marketing for your brand or next big event? Visit bgdigitalgroup.com for more information about how you can use social media marketing to propel your business to the next level.

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